Murt Direct
Recover Lost Traffic from Typos

Using Murt Direct's technology and our strong industry network, we help brands capture and recover lost potential customers. Through remarketing efforts, we reinforce brand impressions for these users and prevent them from churning again.

The Hidden Cost of Typo Traffic

A well-designed brand promotion strategy does a wonderful job of rousing user's interest. However, up to 20% of these interested users inadvertently mistype the product name in the search box.

Loss of High-Intent Users

Users who mistype your URL are often highly motivated buyers who end up on competitor sites or malicious pages instead of your store.

Malware & Scams

Typo domains are often purchased by bad actors who install malware or run phishing scams, damaging your brand's reputation.

Wasted Ad Spend

Every dollar spent driving traffic that lands on error pages is a dollar wasted. Murt Direct ensures your marketing budget works harder.

How Murt Direct Works

Our technology identifies user domain errors and redirects them to your correct page, keeping the purchase intent alive.

1. User Makes a Typo

A potential customer tries to visit your site but makes a common typing error (e.g., "bramd.com" instead of "brand.com").

2. Murt Direct Intercepts

Our system recognizes thousands of common misspellings and variations of your domain, capturing this traffic before it's lost.

3. Safe Redirection

Users are seamlessly redirected to your actual website, maintaining their purchase intent and protecting them from malicious sites.

4. Conversion Recovery

What would have been a lost visitor becomes a potential customer, increasing your conversion rate and ROI on marketing spend.

Benefits for Merchants

Murt Direct recognizes and rectifies millions of typos daily, delivering tangible benefits to your business.

Higher Conversion Rates

Recover up to 20% of lost traffic from typing errors, converting visitors who would have otherwise bounced.

Brand Protection

Prevent typosquatters from capturing your traffic and damaging your reputation with scam sites.

Better Marketing ROI

Maximize the effectiveness of your advertising budget by ensuring every click reaches your actual site.

Competitive Advantage

Capture traffic that might otherwise go to competitors who've registered common misspellings of your brand.

Benefits for Publishers

Monetize typo traffic with our publisher program while providing value to brands and users.

Premium Revenue Share

Earn competitive revenue share on all redirected traffic from domains you've registered or parked with us.

Access to Premium Brands

Partner with top brands who pay premium rates for high-quality redirected traffic to their sites.

Ethical Monetization

Provide real value by directing users to legitimate sites rather than showing them ads or malware.

Optimized Performance

Our advanced algorithms maximize earnings by matching typos to the highest-paying brand partners.